George MacPherson, a theater producer who helped bring down the curtain on bus-and-truck road shows and usher in the big-box-office age of polished national touring companies, died on Wednesday in Orangeburg, S.C., where he lived. He was 78.The cause was lung cancer, said his daughter, Morag.
Mr. MacPherson, who got his first taste of show business glamour as a veterinarian with the Ringling Brothers and Barnum & Bailey Circus, helped theater producers maximize returns on their shows by sending out touring companies with high production values and first-rate performers to markets beyond the big cities.
This approach, restructured in the early 1980s at American Theater Productions, where he was executive director, led to increased subscription sales and a boom for the tour business, which nearly doubled its gross revenues from 1988 to 1991.
“In those days, touring was pretty rudimentary,” said Miles Wilkin, the chief executive of the tour producer Broadway Across America. “George was adept at working with New York producers, acquiring shows and then realizing their full potential on the road.”
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