A new campaign is underway to raise awareness for Lung Cancer—the number one cancer killer.
The campaign, sponsored by the Bonnie J. Addario Lung Foundation, features mounted bus ads all over San Francisco MUNI buses.
Shelia Von Driska, Executive Director for the foundation, says that the number of deaths due to lung cancer has gone up dramatically in the last decade. In 1987, the number of deaths caused by lung cancer surpassed those of breast cancer. More recently, doctors have found a disturbing rise in lung cancer among women in their 30s and 40s who are non-smokers.
“There’s sort of a false sense of security that you can’t get lung cancer if you don’t smoke, so we really want to save lives, that’s our ultimate goal,” said Driska.
The campaign is attempting to raise $20 million from a one million people for lung cancer research. With Sunday's Academy Awards in mind, the creative and fun public service campaign features the headline "Best Picture goes to the CAT scan for achievement in detecting lung cancer early.”
To make a donation to the campaign, visit their website at http://www.thelungcancerfoundation.org/.
1 comment:
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