COLUMBIA (JULY 9, 2008) - There will be free screenings of Why We Smoke on Thursday, July 10 at the Nickelodeon Theatre on 937 Main Street in Columbia. Film times are at 3PM, 6PM and 8PM. The Musicians & Songwriters Guild of SC is also featuring a music video release for the song "Her Life" during the screenings.
Why We Smoke gives smokers, friends of smokers, social workers, public health representatives and medical experts a new look at America’s number one preventable cause of death. The film documents three important components of this topic: 1) smokers, 2) the experts who study them, 3) and the ways in which media and advertising has been, and is still, a major reinforcement of smoking behavior.
Why We Smoke represents a unique experiment in a college media center. Eighteen Undergraduate students at the University of South Carolina traveled to meet smokers in their hometowns and researchers in the labs where they studied tobacco and nicotine. They also interviewed media experts who revealed the tactics of advertising to induce behaviors.
Why We Smoke is funded by the South Carolina Tobacco Collaborative and the University of South Carolina, Department of Art and sponsored by Healthy Carolina and The Free Times. The film is part of the Nickelodeon Theatre’s monthly “Community Film Forum” and will feature a Q&A and panel forum following the film.
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